01 Which surfaces are covered
Product page, in-cart, checkout (Plus only for some rules), and post-purchase. Post-purchase is the highest-margin surface because acceptance never risks the initial conversion.
02 Recommendation logic
Manual pairing, tag-based rules, or automatic based on order history. Manual is fine for a 30-SKU store and unmanageable for 3,000.
03 Cart drawer replacement
Several apps here replace your theme's cart drawer entirely. That is powerful and invasive — check it inherits your fonts and colours, and test on your actual theme before launch.
04 Revenue-share vs flat pricing
'Free to install' usually means a percentage of upsell revenue or a tiered order cap. Model both against a flat monthly fee at your order volume; the crossover point arrives faster than merchants expect.
05 Discount stacking
Test how offers interact with automatic discounts and discount codes. Conflicts here produce support tickets and, occasionally, orders sold below cost.