Guides
What the app listing leaves out
Page weight, install models, pricing traps and the rules on urgency claims. The context you need before you install anything.
All guides
Performance
How many Shopify apps is too many?
The honest answer is not a number. It is a budget — measured in kilobytes and main-thread milliseconds — and here is how to work out yours.
8 min read
Strategy
The Shopify widget stack that earns its place
Most stores install widgets in the order they hear about them. Here is the order that actually compounds.
9 min read
Pricing
Free vs paid Shopify widgets — where the free tier actually stops
Free Shopify apps are more generous than merchants expect. The catch is not quality — it is the specific wall each category hits.
7 min read
Technical
Theme app extensions vs script tags
The single most useful technical question to ask about a widget app, and the one merchants never ask.
6 min read
Compliance
Urgency widgets and the law
Nobody is coming for your countdown timer. They are coming for the deadline that does not exist.
6 min read