WordPress.org plugin directory

Best WooCommerce widget plugins

WooCommerce inherits WordPress's plugin directory, which publishes something Shopify does not: the number of sites actively running each plugin, and the date it was last updated. Both are more useful than a star rating. A plugin on 300,000 sites has been tested against more themes and more edge cases than any review count can convey, and one that has not been updated in two years is a liability regardless of how well it is rated.

32
plugins indexed
9
Categories
4.4M
active installs behind them
What this covers. This index covers the WordPress.org directory, which lists free and freemium plugins. A large part of the WooCommerce widget market is sold on woocommerce.com, CodeCanyon and vendor sites, and none of that is included here — there is no public data to verify it against. Treat this as the free tier of the ecosystem, not the whole of it.
Categories

Start with the job to be done

Countdown Timers & Urgency

Timer bars, stock counters and cart timers that turn a browsing session into a decision.

2 plugins compared

Pop-ups & Email Capture

Email and SMS capture, spin-to-win, exit intent — the widgets that build the list you actually own.

6 plugins compared

Announcement & Free Shipping Bars

Sticky bars, marquees and progressive free-shipping messages that lift average order value.

4 plugins compared

Product Reviews & UGC

Star ratings, photo and video reviews, and the rich snippets that make your search results stand out.

4 plugins compared

Trust Badges & Product Labels

Payment icons, guarantee badges, and the sale/new/bestseller labels that direct attention on collection pages.

3 plugins compared

Upsell, Cross-Sell & Cart Drawers

Slide carts, frequently-bought-together blocks and post-purchase offers — the AOV layer of the stack.

4 plugins compared

Bundles & Volume Discounts

Quantity breaks, mix-and-match builders and BOGO offers displayed as a widget on the product page.

4 plugins compared

Back-in-Stock & Pre-order

Notify-me waitlists and pre-order buttons that capture demand you would otherwise lose to an out-of-stock page.

1 plugins compared

Social Proof & Instagram Feeds

Shoppable Instagram and TikTok feeds, recent-sale notifications and visitor counters.

4 plugins compared
Most deployed

The plugins with the most active installs

Ratings, review counts, active installs and last-updated dates come from the WordPress.org plugin API. Checked 23 August 2026.

PluginRating Active installsPricingBest for
Popup Builder & Popup Maker for WordPress 4.3 1,000,000+ Free plan available Stores that want the pop-up and the campaign tooling from one vendor
Smash Balloon Social Photo Feed 4.9 1,000,000+ Free plan available Instagram feeds on any WooCommerce store
Popup Maker 4.9 700,000+ Free plan available Almost any WooCommerce store that needs email capture without paying for a platform
Cart Abandonment Recovery for WooCommerce 4.8 300,000+ Free plan available Recovering carts, which is where the money in this category actually is
Popup Builder 4.7 200,000+ Free plan available Stores that want many pop-up types without a subscription
CartFlows 4.8 200,000+ Free plan available Building real checkout funnels with order bumps and one-click upsells
Other platforms

Not on WooCommerce?

Shopify

The largest widget ecosystem in ecommerce, and the best documented — every listing publishes a rating and a review count.

63 apps

BigCommerce

A far smaller marketplace than Shopify’s, which changes what a rating means — and leaves some categories with a single credible choice.

23 apps