Shopify · Pop-ups

SendWILL Popup Email Marketing review

Ranked 2 of 7 among Shopify pop-up apps by merchant reviews.

Best for: Stores that want a strong free capture pop-up feeding an existing ESP.
4.9 (7.5k) Free plan available by EcomSend Best free
View on the Shopify App Store Compare all 7 pop-up apps

Listing data checked 23 August 2026

Strengths and trade-offs

What it does well
  • 7,400+ reviews at 4.9 — one of the most validated pop-up apps on the platform
  • Generous free tier that most small stores never outgrow
  • Straightforward setup with sensible defaults
Trade-offs
  • Not a full email platform — you still need an ESP for flows and campaigns
  • Advanced branching triggers are shallower than dedicated CRO tools

What "Free plan available" actually means

A free tier with usage or feature caps, and a paid upgrade above them. The most predictable model in this category: you can see the wall before you hit it, and the free tier is usually enough for a small store.

Whatever the label says, the calculation is the same: a pop-up app has to lift revenue by more than it costs. Our break-even calculator works out the lift you would need against your own orders and margin — for most stores it is a fraction of a percent, which means the subscription is rarely the real question. The payload the app adds to every page load usually is.

Head to head

SendWILL Popup Email Marketing vs our category pick

How it lines up against Pop Convert — Pop Ups, Banners, which we rank first for pop-up apps.

AppRating ReviewsPricingBest for
SendWILL Popup Email Marketing 4.9 7,495 Free plan available Stores that want a strong free capture pop-up feeding an existing ESP
Pop Convert — Pop Ups, Banners 4.9 8,590 Free plan available One app covering pop-ups, banners and the free shipping bar together
Alternatives

The closest alternatives to SendWILL Popup Email Marketing

Every pop-up app we index, ranked by the weight of merchant feedback behind it. Where the address goes is usually the axis that decides between them.

AppRating ReviewsPricingBest for
Pop Convert — Pop Ups, Banners 4.9 8,590 Free plan available One app covering pop-ups, banners and the free shipping bar together
Smile: Loyalty Program Rewards 4.9 4,206 Free plan available Repeat-purchase categories where a points widget beats a discount pop-up
Omnisend Email Marketing & SMS 4.8 2,955 Free to install Merchants who want capture and the email engine behind it from one vendor
Attrac Popup, Announcement Bar 5.0 1,054 Free plan available Getting bars, marquees, pop-ups and a timer from a single modern app
Shopify Forms 4.5 673 Free Stores that want zero third-party script and native Shopify customer records

Full pop-up ranking with buying criteria

Compared

SendWILL Popup Email Marketing head-to-heads

SendWILL vs Omnisend

A capture widget, or the whole email platform?

SendWILL if you already have an ESP; Omnisend if you are choosing one.
FAQ

SendWILL Popup Email Marketing: common questions

Is SendWILL Popup Email Marketing free?
Free plan available on the Shopify App Store. A free tier with usage or feature caps, and a paid upgrade above them. The most predictable model in this category: you can see the wall before you hit it, and the free tier is usually enough for a small store.
How well rated is SendWILL Popup Email Marketing?
4.9 out of 5 from 7,495 ratings, checked 23 August 2026. That is 29% of merchant reviews across the 7 Shopify pop-up apps we index, and 87% of the category leader's total. Ratings in this category run from 4.5 to 5.0 — a wide enough spread that the average is worth reading alongside the review count, not behind it.
What are the best alternatives to SendWILL Popup Email Marketing?
The closest alternatives in the same category are Pop Convert — Pop Ups, Banners, Smile: Loyalty Program Rewards, Omnisend Email Marketing & SMS. If you want the safest default, Pop Convert — Pop Ups, Banners is our pick for this category.
How we assess apps. Ratings, counts, pricing labels and — where the marketplace publishes one — the vendor name come from the public Shopify App Store listing and carry the date they were checked. The verdict, the "best for" line and the trade-offs are our editorial judgement. We take no money from any vendor listed here — full methodology.