Popup Maker review
Our top pick for WooCommerce pop-up plugins, out of the 6 we index.
Listing data checked 23 August 2026
Strengths and trade-offs
- 4,500+ ratings at 4.9 on 700,000 active installs — the strongest combination of scale and score in this index
- Trigger and targeting rules go far deeper than the free tier of most hosted pop-up tools
- Updated continuously; no abandonment risk
- The free version's templates look dated without CSS work
- Conditions UI is powerful and genuinely confusing at first
What "Free plan available" actually means
A free tier with usage or feature caps, and a paid upgrade above them. The most predictable model in this category: you can see the wall before you hit it, and the free tier is usually enough for a small store.
Whatever the label says, the calculation is the same: a pop-up plugin has to lift revenue by more than it costs. Our break-even calculator works out the lift you would need against your own orders and margin — for most stores it is a fraction of a percent, which means the subscription is rarely the real question. The payload the app adds to every page load usually is.
The closest alternatives to Popup Maker
Every pop-up app we index, ranked by the weight of merchant feedback behind it. Where the address goes is usually the axis that decides between them.
| Plugin | Rating | Active installs | Pricing | Best for |
|---|---|---|---|---|
| Popup Builder & Popup Maker for WordPress | 4.3 | 1,000,000+ | Free plan available | Stores that want the pop-up and the campaign tooling from one vendor |
| Popup Builder | 4.7 | 200,000+ | Free plan available | Stores that want many pop-up types without a subscription |
| Hustle | 4.4 | 90,000+ | Free plan available | WPMU DEV users, and stores wanting pop-ups plus slide-ins from one plugin |
| Icegram Engage | 4.7 | 10,000+ | Free plan available | Lightweight campaigns without a heavy builder |
| MailOptin | 4.8 | 10,000+ | Free plan available | Capture that feeds an existing newsletter tool cleanly |