WooCommerce · Pop-ups

Popup Builder review

Ranked 3 of 6 among WooCommerce pop-up plugins by active installs.

Best for: Stores that want many pop-up types without a subscription.
4.7 (2.2k) Free plan available by popupbuilder
View on the WordPress.org plugin directory Compare all 6 pop-up plugins

Listing data checked 23 August 2026

Strengths and trade-offs

What it does well
  • 200,000 installs at 4.7
  • Broad set of pop-up types in the free version
Trade-offs
  • Advanced targeting is a paid extension
  • Interface carries a lot of legacy

What "Free plan available" actually means

A free tier with usage or feature caps, and a paid upgrade above them. The most predictable model in this category: you can see the wall before you hit it, and the free tier is usually enough for a small store.

Whatever the label says, the calculation is the same: a pop-up plugin has to lift revenue by more than it costs. Our break-even calculator works out the lift you would need against your own orders and margin — for most stores it is a fraction of a percent, which means the subscription is rarely the real question. The payload the app adds to every page load usually is.

Head to head

Popup Builder vs our category pick

How it lines up against Popup Maker, which we rank first for pop-up apps.

PluginRating Active installsPricingBest for
Popup Builder 4.7 200,000+ Free plan available Stores that want many pop-up types without a subscription
Popup Maker 4.9 700,000+ Free plan available Almost any WooCommerce store that needs email capture without paying for a platform
Alternatives

The closest alternatives to Popup Builder

Every pop-up app we index, ranked by the weight of merchant feedback behind it. Where the address goes is usually the axis that decides between them.

PluginRating Active installsPricingBest for
Popup Builder & Popup Maker for WordPress 4.3 1,000,000+ Free plan available Stores that want the pop-up and the campaign tooling from one vendor
Popup Maker 4.9 700,000+ Free plan available Almost any WooCommerce store that needs email capture without paying for a platform
Hustle 4.4 90,000+ Free plan available WPMU DEV users, and stores wanting pop-ups plus slide-ins from one plugin
Icegram Engage 4.7 10,000+ Free plan available Lightweight campaigns without a heavy builder
MailOptin 4.8 10,000+ Free plan available Capture that feeds an existing newsletter tool cleanly

Full pop-up ranking with buying criteria

FAQ

Popup Builder: common questions

Is Popup Builder free?
Free plan available on the WordPress.org plugin directory. A free tier with usage or feature caps, and a paid upgrade above them. The most predictable model in this category: you can see the wall before you hit it, and the free tier is usually enough for a small store.
How well rated is Popup Builder?
4.7 out of 5 from 2,213 ratings, on 200,000+ active installs, checked 23 August 2026. That is 10% of active installs across the 6 WooCommerce pop-up plugins we index, and 20% of the category leader's total. Ratings in this category run from 4.3 to 4.9 — a wide enough spread that the average is worth reading alongside the review count, not behind it.
What are the best alternatives to Popup Builder?
The closest alternatives in the same category are Popup Builder & Popup Maker for WordPress, Popup Maker, Hustle. If you want the safest default, Popup Maker is our pick for this category.
How we assess apps. Ratings, counts, pricing labels and — where the marketplace publishes one — the vendor name come from the public WordPress.org plugin directory listing and carry the date they were checked. The verdict, the "best for" line and the trade-offs are our editorial judgement. We take no money from any vendor listed here — full methodology.