WooCommerce · Pop-ups

Popup Builder & Popup Maker for WordPress review

The most-installed WooCommerce pop-up plugin we index, though not our top pick — that is Popup Maker.

Best for: Stores that want the pop-up and the campaign tooling from one vendor.
4.3 (815) Free plan available by Syed Balkhi Best platform
View on the WordPress.org plugin directory Compare all 6 pop-up plugins

Listing data checked 23 August 2026

Strengths and trade-offs

What it does well
  • 1,000,000 active installs — the widest deployment of any plugin here
  • Exit-intent and A/B testing that free plugins rarely match
Trade-offs
  • 4.3 is the lowest rating in this category, and the reviews are largely about upsell pressure
  • The plugin is a front end for a paid SaaS; the free tier is deliberately thin

What "Free plan available" actually means

A free tier with usage or feature caps, and a paid upgrade above them. The most predictable model in this category: you can see the wall before you hit it, and the free tier is usually enough for a small store.

Whatever the label says, the calculation is the same: a pop-up plugin has to lift revenue by more than it costs. Our break-even calculator works out the lift you would need against your own orders and margin — for most stores it is a fraction of a percent, which means the subscription is rarely the real question. The payload the app adds to every page load usually is.

Head to head

Popup Builder & Popup Maker for WordPress vs our category pick

How it lines up against Popup Maker, which we rank first for pop-up apps.

PluginRating Active installsPricingBest for
Popup Builder & Popup Maker for WordPress 4.3 1,000,000+ Free plan available Stores that want the pop-up and the campaign tooling from one vendor
Popup Maker 4.9 700,000+ Free plan available Almost any WooCommerce store that needs email capture without paying for a platform
Alternatives

The closest alternatives to Popup Builder & Popup Maker for WordPress

Every pop-up app we index, ranked by the weight of merchant feedback behind it. Where the address goes is usually the axis that decides between them.

PluginRating Active installsPricingBest for
Popup Maker 4.9 700,000+ Free plan available Almost any WooCommerce store that needs email capture without paying for a platform
Popup Builder 4.7 200,000+ Free plan available Stores that want many pop-up types without a subscription
Hustle 4.4 90,000+ Free plan available WPMU DEV users, and stores wanting pop-ups plus slide-ins from one plugin
Icegram Engage 4.7 10,000+ Free plan available Lightweight campaigns without a heavy builder
MailOptin 4.8 10,000+ Free plan available Capture that feeds an existing newsletter tool cleanly

Full pop-up ranking with buying criteria

FAQ

Popup Builder & Popup Maker for WordPress: common questions

Is Popup Builder & Popup Maker for WordPress free?
Free plan available on the WordPress.org plugin directory. A free tier with usage or feature caps, and a paid upgrade above them. The most predictable model in this category: you can see the wall before you hit it, and the free tier is usually enough for a small store.
How well rated is Popup Builder & Popup Maker for WordPress?
4.3 out of 5 from 815 ratings, on 1,000,000+ active installs, checked 23 August 2026. That is 50% of active installs across the 6 WooCommerce pop-up plugins we index, and the largest review base in the category. Ratings in this category run from 4.3 to 4.9 — a wide enough spread that the average is worth reading alongside the review count, not behind it.
What are the best alternatives to Popup Builder & Popup Maker for WordPress?
The closest alternatives in the same category are Popup Maker, Popup Builder, Hustle. If you want the safest default, Popup Maker is our pick for this category.
How we assess apps. Ratings, counts, pricing labels and — where the marketplace publishes one — the vendor name come from the public WordPress.org plugin directory listing and carry the date they were checked. The verdict, the "best for" line and the trade-offs are our editorial judgement. We take no money from any vendor listed here — full methodology.